Decision Matrix

What is this method about?

A quantitative decision-making tool that evaluates different alternatives according to a specific set of individual criteria. The tool scores the alternatives for each of the criteria, and the alternatives are ranked by total score. (There is no weighting applied, allowing for a quick selection process.)

Why use it

This tool helps to streamline and clarify the decision-making process when there are multiple alternatives that are difficult to distinguish from each other. It allows organizations to clearly measure different options against each other by evaluating the same quantifiable criteria across all of the alternatives.

When should I use it?

Whenever a decision must be made from a list of multiple alternatives and there’s no immediately obvious answer. It can be applied to business or design/development decisions—e.g., choosing new software, choosing a new supplier, deciding between multiple design alternatives, deciding which production or research method is best, etc.

What you get

The group will generate a scored and ranked list of alternative solutions. Results will be used to guide decision-making and implementation of the chosen solution. Results will provide evidence that can be used to support the choice when presenting to stakeholders.

At a glance

• Time: Short
• Effort: Low
• Cost: Medium

Materials

• Whiteboard (optional)
• Felt tip pens/markers (optional)
• Spreadsheet software e.g. Excel

Who is involved

• Variable depending on which part of the business uses the tool.
• Roles in a CX setting:
• CX Manager
• CX Designer
• Product Manager
• Project team leads
• Process Manager