Team ahead 1, customer at home

The team is a step ahead of the stage: it is committing before the evidence is in.

The five questions for this setting

1. Plan
When planning, what have we learned about what customers overlook?
Distance from home: Team +1
Methods that help you find out
- Stakeholder Workshop
- Stakeholder Interviews
2. Research
With research, what have we decided about what customers avoid?
Distance from home: Team +1
Read "decided" as "decided to act on": the team's call about what to do, not a choice made for anyone else.
Methods that help you find out
- Customer/User Interviews
3. Design
When designing, what have we agreed about what customers accept?
Distance from home: Team +1
4. Test
When testing, what have we tracked about what customers value?
Distance from home: Team +1
5. Embed
When embedding, what have we assumed about what customers desire?
Distance from home: Team -4

Answer a question for each stage and we'll suggest methods that turn guesses into evidence.