Team ahead 2, customer at home

The team is two steps ahead of the stage: the answer was chosen before any research. Reopen those calls as assumptions.

The five questions for this setting

1. Plan
When planning, what have we decided about what customers overlook?
Distance from home: Team +2
Read "decided" as "decided to act on": the team's call about what to do, not a choice made for anyone else.
2. Research
With research, what have we agreed about what customers avoid?
Distance from home: Team +2
3. Design
When designing, what have we tracked about what customers accept?
Distance from home: Team +2
4. Test
When testing, what have we assumed about what customers value?
Distance from home: Team -3
5. Embed
When embedding, what have we learned about what customers desire?
Distance from home: Team -3

Answer a question for each stage and we'll suggest methods that turn guesses into evidence.